Most people don't like salespeople.
But look around you. Everything you've got was made and then sold. Somewhere
along the line, there some kind of sales process. Without the sales process, be
it a salesperson helping a customer making a decision, or simply grabbing
something off the shelf and ringing it up in a self-checkout line, sales is a
fundamental part of organized society.
So why do we dislike some
salespeople? Often times it's because they impinge on our freedom of thought.
This the one thing in Western society that is very important to us. Take away
our freedom of thought, and you've got problems.
So when the salesperson comes
walking up to you in the shop before you're ready, or tries to convince you to
buy something that you're not sure you want, they are basically trying to slip
into your mind and tell you what to do.
On the other hand, when we are in
control of the situation, and we've got some questions about this TV or that
blender, a helpful salesperson who answers our questions and helps us to make a
buying decision is indispensable.
If you're selling for a living, you
know there's not a lot of money to be made in hanging around and waiting for
customers to walk up and ask you questions. The real money comes from playing a
large part in helping people make the actual decision to buy, rather than
telling them they've made a good choice.
How do you do that without coming
across as sleazy and incongruent? Easy. There's a powerful set of language
patterns that only a few salespeople know about, and even fewer use with any
degree of effectiveness.
When you use these patterns, the
customer will begin to think that the buying idea is theirs. Just like in the
movie "Inception," you can covertly deliver some ideas about the
product or service in question, and get your customer dripping with desire.
These patterns are easy to use, and
powerful when put into practice correctly. Of course, it does require that you
actually have something of value to sell. If you're trying to sell a bucket of
dirt to an out of work farmer, then you might have some difficulties.
However, for anybody who's got any
kind of decent product or service, these powerfully persuasive hypnotic
language patterns can help you get your raving customers than you know what to
do with.




